Each team will become a different winery. They start by coming up with a name for their Sangria after being told that they are going to be developing and marketing their own brand of Sangria and Sangria Blanca from ingredients we supply.
The ingredients in sangria vary, particularly in the type of fruit used, the kind of spirits added (if any), and the presence or lack of carbonation.
A brief history and definition of Sangria is explained; that it is a wine punch typical of Spain or Portugal and is essentially made with red wine, chopped or sliced fruit (oranges, lemons, apples, peaches, nectarines, kiwifruit or banana), a sweetener (honey, sugar or orange juice), a small amount of added brandy, triple sec or other spirits, and carbonated water.
Each team will be making Sangria along with a Salsa. Then they will create a brand name for their winery and design a label for each Sangria bottle.
They will then create an ad campaign with a print ad and slogan – and a jingle or song to market their Sangria to public.
This will be a blind test so team members won’t know if they are picking their own Sangria or other team’s! Wine prizes are then awarded to the teams with the first place (and possibly second place for large groups) finishes for the best Sangria and Sangria Blanca. Wine prizes will also go to the best winery company name, label design and all around advertising campaign.
This is a great team building event that encourages creativity, experimentation, and team support to come up with the best product and marketing plan.
Program Length: The program is 60 minutes.
The group will formed into teams of 8-9 members
The program Includes: Event facilitators and master of ceremonies, Sound and Music, Spices, Knives, Spoons, Bowls, Cutting Boards, Team packets, Award medals for Culinary Champion, Best Taste and Best Presentation, All taxes and gratuities
Notes: All events are subject to hotel approval. Perishable ingredients and Alcohol not included.